Demystifying Webflow CMS - A guide to content management

Learn about Webflow's Content Management System (CMS) and how it can simplify your content creation and management process. Explore its features, benefits, and best practices.

April 16, 2023

Webflow CMS is a powerful and user-friendly content management system (CMS) that allows website owners and developers to create, manage, and publish dynamic content without the need for complex coding. In this comprehensive guide, we will demystify Webflow CMS and provide step-by-step instructions on how to effectively manage content using this powerful tool.

Introduction

Webflow CMS is a cloud-based content management system that offers a visual interface for designing and managing dynamic content on websites. It provides a flexible and intuitive way to create, organize, and display content, making it ideal for websites that require frequent content updates or dynamic content elements such as blogs, portfolios, e-commerce products, and more.

Benefits of Webflow CMS

Webflow CMS offers numerous benefits that make it a preferred choice for content management:

  1. User-friendly interface: Webflow CMS provides a visual interface that makes it easy for website owners and developers to create and manage content without the need for coding skills.
  2. Flexibility and scalability: Webflow CMS allows users to create custom content types, fields, and templates, making it highly flexible and scalable to suit different website requirements.
  3. Design control: With Webflow CMS, users can design dynamic templates that control how the content is displayed, giving them full control over the design and layout of their website.
  4. Content organization: Webflow CMS provides a structured way to organize content into collections, making it easy to manage and display content across different sections of a website.
  5. SEO optimization: Webflow CMS offers built-in SEO features such as customizable URLs, meta tags, and alt tags, allowing users to optimize their content for search engines.

Features of Webflow CMS

Webflow CMS comes with a range of powerful features that make content management efficient and effective:

Collections and Fields

Webflow CMS allows users to create custom collections and fields to organize and store different types of content. Collections are like databases that hold content items, and fields are used to define the properties or attributes of the content items.

Templates and Pages

Webflow CMS enables users to create dynamic templates that determine how content is displayed on different pages of a website. Templates can be customized using Webflow's visual design tools, allowing users to create unique and engaging content layouts.

Content Editor

Webflow CMS provides a content editor that allows users to create, edit, and manage content items in a user-friendly interface. Content can be added, updated, and deleted easily, making it convenient for website owners to maintain their content.

SEO and URL Customization

Webflow CMS offers built-in SEO features that allow users to customize URLs, meta tags, and alt tags to optimize their content for search engines. This helps improve the visibility and search engine rankings of the website.

Publishing and Versioning

Webflow CMS allows users to publish content changes in real-time or schedule them for future publishing. It also provides versioning and rollback features, allowing users to revert to previous versions of content if needed.

Setting up Webflow CMS

Setting up Webflow CMS is a straightforward process. Follow these steps to get started:

  1. Sign up for Webflow: If you haven't already, sign up for a Webflow account at webflow.com. You can choose a free or paid plan, depending on your needs.
  2. Create a Webflow site: Once you've signed up, create a new Webflow site or select an existing one from your dashboard. This will be the website where you'll be managing your content using Webflow CMS.
  3. Enable Webflow CMS: In the Webflow Designer, go to the "Settings" tab and click on "CMS" in the left-hand sidebar. Click the "Enable CMS" button to activate Webflow CMS for your site.
  4. Set up Collections and Fields: Next, you'll need to create collections to store your content. Collections are like databases that hold content items, and fields are used to define the properties or attributes of the content items. You can create collections and fields based on the types of content you want to manage, such as blog posts, portfolio items, or products.
  5. Design Dynamic Templates: After creating collections and fields, you can design dynamic templates that control how the content is displayed on your website. Templates are like blueprints that determine the layout and design of your content pages. You can customize templates using Webflow's visual design tools, such as adding text, images, and other content elements.
  6. Create Dynamic Pages: Once you've designed your templates, you can create dynamic pages that display content from your collections. Dynamic pages are generated automatically based on the templates you've created, and they update dynamically when you add or edit content in your collections.
  7. Customize URLs and SEO: Webflow CMS offers SEO customization features, allowing you to customize URLs, meta tags, and alt tags for your content pages. This helps optimize your content for search engines and improve your website's visibility in search results.

Creating Collections and Fields

Creating collections and fields is a crucial step in setting up Webflow CMS. Follow these steps to create collections and fields:

  1. Navigate to the CMS Panel: In the Webflow Designer, go to the "CMS" panel, which can be accessed from the left-hand sidebar.
  2. Create a Collection: Click the "Add Collection" button to create a new collection. Give your collection a name and choose a template for your collection's dynamic pages. You can also set up collection settings such as sorting, filtering, and pagination.
  3. Add Fields to the Collection: Once you've created a collection, you can add fields to define the properties or attributes of the content items in your collection. Click the "Add Field" button to add a new field, and choose the field type from options such as text, image, rich text, link, date, etc. You can also set up field settings such as required, unique, and default values.
  4. Design the Collection Template: After adding fields to your collection, you can design the collection template that determines how the content is displayed on your website. Click the "Design Template" button to customize the layout and design of your collection's dynamic pages. You can add elements such as text, images, and other content elements, and customize their styles and interactions using Webflow's visual design tools.
  5. Repeat for Additional Collections: You can create multiple collections for different types of content, such as blog posts, portfolio items, or products, following the same steps outlined above. Each collection can have its own fields, templates, and settings, providing flexibility and customization for managing different types of content.

Adding Content to Collections

Once you've set up collections and fields, you can start adding content to your CMS. Follow these steps to add content to your collections:

  1. Navigate to the CMS Panel: In the Webflow Designer, go to the "CMS" panel, and select the collection you want to add content to from the left-hand sidebar.
  2. Add a New Item: Click the "Add New" button to add a new content item to your collection. This will create a new entry in your collection, where you can input the content for the fields you've defined.
  3. Input Content: Input the content for the fields you've defined in your collection. For example, if you have fields for title, image, and body text, you can input the title of your content, upload an image, and input the body text for your content item.
  4. Edit and Organize Content: You can edit and organize your content items in the CMS panel. You can rearrange the order of your content items, edit the content in the fields, and add or remove content items as needed.
  5. Preview and Publish Content: Once you've added and organized your content, you can preview how it will be displayed on your website by clicking the "Preview" button in the CMS panel. If you're satisfied with the content, you can publish it to your live website by clicking the "Publish" button.

Managing Content with Webflow CMS

Webflow CMS provides various tools and features to help you effectively manage your content. Here are some tips for managing content with Webflow CMS:

  1. Content Editor: Webflow CMS includes a built-in content editor that allows you or your team members to easily update and edit the content on your live website without accessing the Webflow Designer. You can define roles and permissions for different team members, allowing them to edit specific collections or fields based on their responsibilities.
  2. SEO Optimization: Webflow CMS has built-in SEO features that allow you to optimize your content for search engines. You can define meta titles and descriptions, alt text for images, and customize URL slugs for your dynamic pages, helping your content rank higher in search engine results and drive organic traffic to your website.
  3. Content Versioning and Drafts: Webflow CMS allows you to create drafts of your content items and templates, making it easy to collaborate with team members and review and approve changes before publishing them to your live website. You can also create different versions of your content and switch between them as needed, providing flexibility and control over your content revisions.
  4. Content Backups: Webflow CMS automatically backs up your content items and templates, allowing you to restore previous versions of your content in case of accidental deletion or data loss. You can also export your content as CSV files for offline backups or data migration to other platforms.
  5. Content Publishing and Scheduling: Webflow CMS allows you to schedule content publishing in advance, making it easy to plan and automate your content updates. You can set specific dates and times for publishing or unpublishing content items, allowing you to maintain a consistent publishing schedule and keep your website fresh and up-to-date.

Conclusion

Webflow CMS is a powerful and flexible content management system that allows you to create and manage dynamic content for your website with ease. From creating collections and fields to designing dynamic templates, Webflow CMS provides robust features for creating and managing content in a visually appealing and user-friendly way.

With its SEO optimization, content versioning, and scheduling features, Webflow CMS empowers you to create and manage engaging content that drives traffic and keeps your website updated.

Frequently asked questions

Can I use Webflow CMS with an existing Webflow website?

Yes, you can add Webflow CMS to an existing Webflow website by upgrading your plan to include CMS hosting.

Is Webflow CMS compatible with other CMS platforms?

Webflow CMS is a standalone content management system and is not compatible with other CMS platforms. However, you can export your content from Webflow CMS as CSV files and import it into other CMS platforms if needed.

Can I create multiple dynamic templates for different content collections in Webflow CMS?

Yes, you can create multiple dynamic templates for different content collections in Webflow CMS. This allows you to have unique designs and layouts for different types of content on your website, providing a tailored experience for your users.

Is Webflow CMS beginner-friendly for those with no coding experience?

Webflow CMS is designed to be user-friendly and does not require coding knowledge to create and manage content. However, some understanding of Webflow's design tools and concepts may be helpful in creating dynamic templates and managing content effectively.

Can I use Webflow CMS for e-commerce websites?

Webflow CMS is primarily designed for managing content on websites and does not have built-in e-commerce functionality. However, you can integrate Webflow CMS with third-party e-commerce platforms to manage content for your online store.

Can I collaborate with team members in Webflow CMS?

Yes, Webflow CMS provides collaboration features that allow team members to work together on managing content. You can define roles and permissions for different team members, create content drafts, and review and approve changes before publishing them to the live website.

Can I use Webflow CMS for multilingual websites?

Yes, Webflow CMS supports multilingual websites. You can create content collections and fields for different languages and use conditional visibility settings to display the appropriate content based on the user's language preference.

Explore more content

Explore all content
Main image of article
Webflow
2,5 minute read

Webflow UI Kit - A thing of the past

Webflow, a popular platform for designing and building websites, has been a game-changer for many designers. However, with the introduction of Relume, the need for a standard Webflow UI kit is becoming a thing of the past. In this article, we'll explore how Relume, in combination with Finsweet, not only replaces traditional UI kits but offers unparalleled flexibility and functionality.
Main image of article
SEO
3.5 minute read

Webflow SEO in 2023: Optimizing your webflow website

Creating a great website is not enough if it is not optimized for search engines. In this article, we will discuss how to optimize your Webflow website for SEO in 2023.
Main image of article
Webflow
4 minute read

Interactive web design with Webflow - Engage your audience

Learn how Webflow's interactions can enhance user engagement with animations, scrolling effects, and dynamic content. Explore its features, customization options, and best practices.

Feel free to contact me regarding inquiries, questions about Webflow or just a friendly chat over a cup of coffee.

isak@tuenedesign.no